THE CONTEXT
Poppi owns the functional beverage space.
In a sea of soda competitors, Poppi stands out.
The rise of dirty soda: A trend taking the beverage industry by storm
Brands that have noticed the craze
THE CONSUMER
Consumers are interested!
Gen Z & Millennials see prebiotics as a must. Older male consumers don’t think it matters.
Approximately 50% of U.S. adults consumed at least one sugar-sweetened beverage on a given day.
Men consumed more calories from sugar-sweetened beverages compared with women in all age groups.
