THE CONTEXT
Who is Wrinkles Schminkle?
Known for innovative, non-invasive wrinkle care.
Specializes in reusable, medical-grade silicone patches to smooth and hydrate the skin.
Products reduce the appearance of fine lines and wrinkles.
Products are made in the USA.
Closer look At the product
Developed to create an affordable and effective alternative to invasive cosmetic procedures.
Silicone patches tailored for various areas of the skin prone to creasing, such as the forehead, eyes, chest, neck, and mouth.
Patches work by forming a breathable seal that hydrates and smooths the skin.
Biggest product benefit
Non-invasive alternative – delivers wrinkle-reducing results without Botox or fillers.
Reusable design – each patch can be worn up to 20 times (10 more uses than competitors).
Cost-effective – delivers visible results at just $1.33 per wear with the Best Seller bundle.
Time-saving – fewer re-purchases needed thanks to extended patch lifespan.
Smoother skin, naturally. Wrinkle Schminkles can reduce lines and creases with regular use—without surgery or injections.
CLINICAL STUDY
Clinically Proven Results: Wrinkle-Schminkles conducted a 4-week clinical trial with 92 participants, which revealed outstanding improvements, proving these patches don’t just promise, they perform.
WHO IS THE TARGET FOR WRINKLE SCHMINKLES?
Target Consumer:
Meet Lisa
A 58-year-old sun-chasing beach finder who plays tennis on weekends and never misses a sunset.
Image-conscious and confident, but years of UV exposure have left fine lines, crow’s feet, and chest “sleep lines” that show up in photos.
Diligent about skincare, vitamin C in the morning, retinol at night, but admits she’s inconsistent with SPF.
She is always seeking visible results without injections or downtime.
Researcher of options, reading beauty reviews, and following derms and influencers on Instagram.
Will pay a premium for clean, easy products that show improvement.
Planning for multiple events each year.
New research shows that mothers take on 71% of household mental load tasks, including planning, scheduling, and organizing, while fathers manage just 45% this data proves that older females are event-driven. When planning key moments like weddings, graduations, holidays, vacations, etc, looking good and having fewer wrinkles for pictures is just as important as the event itself.
ACTIVATION RESULTS
Product Testing Reviews:
Susan (Age 60)
“It seems to have somewhat stiffened the under-eye area, but, of course, I still have wrinkles. I am a side sleeper, so I imagine that it helps keep some of my sleep wrinkles at bay.”
Elizabeth (Age 63)
“I now look like a 38-year-old! lol - The benefit to these patches is that they are an alternative to fillers, Botox, and surgery, but they are temporary.”
Laura (Age 55)
“I have fillers and botox but am due for a update and I want to stretch out results. By using the product for a couple of weeks I see the difference on areas that I had lines starting to form.”
TARGET CONSUMERS ARE EVENT DRIVEN
Women plan months in advance for important moments.
CURRENT BRAND CHALLENGES
With such amazing results, why isn’t everyone using Wrinkle Schminkles?
Results vary depending on the severity of users wrinkles.
A quick fix, not a permanent cure to wrinkles.
Impact fades without further use.
Customer satisfaction depends on the user outcomes.
STRATEGY
Strategic Insight
Women plan milestone moments months ahead, so a clinically proven, non-invasive four-week wrinkle fix like Wrinkle Schminkles is the smarter, stress-free way to look their best—no needles required.
Strategic Execution
Create the ultimate 4-week wrinkle loss challenge using just Wrinkle Schminkles patches, and let people share their progress online to show off their amazing results and their special event.